Xuesi Wang is the principal and creative producing person behind XW Media, a video production and photography company in Toronto. We have years of work experience in photography, video production and marketing communications.
How does the production process work?
AUDIENCE
Who is your audience? What are their dreams/aspirations? What problems keep them up at night? What is the journey they go through to make the decision to buy?
GOALS
What are your goals? What do you want the videos to achieve? Plan out a full funnel video strategy - plan for videos that reach the customer at each stage of their journey.
CONTENT
Based on your audience and your goals, we plan the content. Different goals will require different type of content. For example, the content of a brand awareness video is very different than that of a sales video.
DISTRIBUTION & OPTIMIZATION
This is where we determine the primary platform to reach your audience and how the video content can be strategically repurposed for other distributions channels.
PRODUCTION
Yes, production is the last component. Only now that we have a strategy we can finally pick up the camera and capture the right content that will resonate with our target audience and achieve our desired results.
PRODUCTION COST
Pricing depends on your objectives and the creative that best represents your brand and its messaging. Video production budgets can range from $3,000 - $250,000.
