Brand Videos.

Brand Video Content humanizes your business by connecting to your target audience emotionally and authentically. This top of the funnel video content creates awareness using stories or slice-of-life portrayals demonstrating common values and mores of the audience, thereby positioning the brand as relatable, authentic, even exclusive and as the expert.

Humanize your Brand.

Essentially, this video is an introduction to your business, what you stand for, your philosophy, and how you can help the client. It is like a “virtual storefront”, in essence advertising what value you have to offer and why the client should come to you for solutions. Your company brand video should have an emotional payoff for the viewer that creates a long-lasting impression and personal connection with your target audience.

Tell your Unique Brand Story.

Typically, this kind of video sits at the top of the marketing funnel to create brand awareness for your business. You may have seen nonprofits, CEOs, executives of Fortune 500 brands create such brand videos, talking about their mission and culture.

These brand videos are excellent for all sizes of businesses! It could feature you or your company spokesperson in front of the camera sharing your company mission or the shared values between the business and the prospective client. The story you choose to tell should be unique to your business and be driven by your brand video strategy.

Inspire your Audience.

Company brand videos should be captivating content designed to inspire and have audiences “fall in love” with the brand. They allow an audience to see the genuine nature of your business and what you have to offer.

Typically, they include no explicit call to action but should motivate the viewer to either want to learn more about your brand or have connected with you already and be set to “dive-in” and begin a business relationship with your company.

Speak to their Heart.

Social media, email marketing, landing pages, online ads, YouTube or other video streaming platforms are all great places to share your brand video and get the word out about your business.

Branded video content humanizes your business by connecting to your target audience authentically on an emotional level. What is captured in this kind of brand video content should go far beyond someone just talking in front of a camera. Ultimately, you want to speak to your target audience’s heart and make them feel above all.

Our Mission

To create video that cuts through the noise, reaches your audience, resonates with them, engages them, builds trust and ultimately inspires them to move to action.

Our Process

At XW Media, we move through the production process at your pace. We ultimately create the videos together, but guide you along the way. We’ve streamlined our video production process into the following steps:

Discovery & Strategy

We start by asking a lot of questions about your business, your customers and your goals so that, together, we can set a clear strategic direction, and choose the right type of content with the right message.

Development

We continue to work together on the planning and development of the project by further fleshing things out so that everyone begins to see what the video will look and feel like. The script and storyboard are well on the way to being finished if not already completed.

Pre-Production

Absolutely everything is planned and pre-determined down to the last detail before any cameras start to roll. Being prepared can make or break success, so we don’t take details for granted as they ultimately show up on screen.

Production

If we are assigning only one videographer or an entire film crew, whether it’s on location, in-studio, flying a drone or filming on your premises, we’re fully insured and experienced to do the job or will find the right specialist to complete the job successfully. We use the most up-to-date camera, audio and lighting gear as needed for your project.

Post-Production

This is where we take the raw video and audio elements of your project and assemble them into an engaging narrative. Then we polish them into a glossy final product that stirs emotion and influences action. After 2 sets of revisions, your final video is delivered.

Publishing & Distribution

The proper distribution of content is just as important as the content itself. Content tracking and analysis are used to determine performance in order to make adjustments, improve effectiveness, and ROI. If the scope of the project includes this stage we will have already discussed titling, thumbnails, keywords, metadata, descriptions, transcripts, backlinks and so on.